Claire’s is not going out of business completely, but the brand has been through one of the most dramatic restructurings in its history. The company filed for bankruptcy in the United States in 2025, closed every one of its standalone stores in the UK and Ireland, and was rescued in different regions by separate buyers. As of 2026, Claire’s still exists and continues to trade, just in a smaller and very different shape.
The confusion is understandable. Headlines about closures, administration, and job losses have painted a grim picture, and in some countries the familiar high street stores really did vanish. Yet the brand itself was bought and kept alive, and it is even staging a comeback in places where it seemed finished. The story is less about a clean ending and more about survival through reinvention, with different buyers stepping in to save different corners of the business.
| Company | Claire’s (Claire’s Accessories) |
| Founded | 1961, Chicago, United States |
| Headquarters | Hoffman Estates, Illinois |
| Industry | Jewellery, accessories, and ear piercing |
| Core customers | Tweens, teens, and young shoppers |
| 2025 event | Filed for bankruptcy in the US in August 2025 |
| North America owner | Ames Watson Capital (from September 2025) |
| UK standalone stores | All closed by 27 April 2026 |
| UK comeback | Led by Julien Jarjoura from June 2026 |
| Going out of business? | No, but heavily restructured and reshaped |
What Actually Happened to Claire’s
The trouble came to a head in August 2025, when Claire’s filed for bankruptcy in the United States. It was the second time in under a decade that the chain had sought bankruptcy protection. Years of shrinking mall traffic, heavy debt, and fierce competition from cheaper online sellers had steadily worn the business down.
Rather than disappearing, the brand was carved up and rescued piece by piece. Different regions ended up under different owners, which is exactly why the company can be closing in one country while reopening in another. That regional split explains most of the mixed messages shoppers have seen.
The North American Rescue
In September 2025, the investment firm Ames Watson Capital completed a deal worth roughly 140 million dollars to buy Claire’s North American business along with its intellectual property. The buyer signalled an intention to keep a meaningful number of stores trading rather than liquidate everything.
For customers in the United States and Canada, this deal was the lifeline. Instead of the feared shutdown of well over a thousand locations, most stores stayed open under new ownership, with the brand’s ear-piercing service remaining a central draw.
The Collapse in the UK and Ireland
Britain and Ireland told a harsher story. The UK arm passed to Modella Capital, but a relaunch under that owner failed, and the business went back into administration in January 2026. This time there was no reprieve for the shops themselves.
By 27 April 2026, every standalone Claire’s store across the UK and Ireland had closed. The shutdown wiped out 154 outlets and around 1,300 jobs, ending more than three decades of the brand on British high streets. For a while, it looked like the end of Claire’s in the country entirely.
| Region | 2026 Status |
| United States | Most stores open under Ames Watson |
| Canada | Operating as part of the North American business |
| United Kingdom | Standalone stores closed, comeback underway |
| Ireland | Standalone stores closed |
| France and parts of Europe | Continued under separate local owners |
The Surprise UK Comeback
Just days after the last British shops shut, the story took an unexpected turn. French entrepreneur Julien Jarjoura, who already runs Claire’s stores across several European countries, stepped in with plans to revive the brand on UK high streets.
With the backing of the North American brand owner, Jarjoura secured the UK naming rights, brought on some former executives, and set about reopening around 50 stores. He described the brand as having been left for dead and spoke of bringing it back to life, aiming to open between four and ten new stores every week from June 2026.
His plan involves repositioning the brand away from constant deep discounts and toward what he calls fair pricing, with products ranging from a few pounds up to premium items. He also intends to keep the ear-piercing service that generations of customers associate with Claire’s.
Why Claire’s Struggled in the First Place
The near-collapse did not happen overnight. Several long-running pressures stacked up until the business could no longer carry them:
- Steadily falling foot traffic as shoppers moved away from malls
- Heavy debt obligations that drained cash reserves
- Intense competition from low-cost online retailers
- Changing habits among younger shoppers who buy differently
- Rising operating costs squeezing already thin margins
What This Means for Shoppers
For everyday customers, the practical impact depends entirely on where they live. Someone in the United States may barely notice a difference at their local store, while a shopper in a British town watched their nearest Claire’s shut its doors for good, at least for a period. That uneven experience is why so many people are unsure whether the brand still exists.
Loyalty programmes, gift cards, and online orders can also be affected when a brand changes hands region by region. Shoppers with outstanding gift cards or pending orders during a closure period are usually advised to check the specific terms in their country, since ownership changes can alter what is honoured.
The Wider Retail Picture
Claire’s troubles did not happen in isolation. The mid-2020s were brutal for mall-based and high-street retailers, with several well-known names filing for bankruptcy or entering administration around the same time. Shifting shopping habits and economic pressure hit an entire category of stores at once.
Seen in that light, Claire’s story is less an outlier and more a symbol of a broader shakeout. Brands built around physical stores in shopping centres have had to reinvent themselves, move online, or shrink dramatically to survive. Claire’s has essentially done all three.
| Pressure | Effect on Retailers |
| Online competition | Pulls shoppers away from physical stores |
| Falling mall traffic | Reduces walk-in sales |
| High debt loads | Limits ability to invest and adapt |
| Changing tastes | Forces constant reinvention |
What Comes Next for Claire’s
The brand’s future now rests on how well its various owners can modernise it. The North American business needs to prove that a slimmed-down store network can stay profitable, while the UK relaunch has to rebuild trust with shoppers who watched the old chain collapse. Neither is guaranteed, but both have a real shot.
What works in Claire’s favour is genuine brand recognition, especially among younger shoppers, and a piercing service that keeps drawing people through the door. Whether that nostalgia and footfall can translate into lasting profit is the question that will define the next few years.
So, Should You Worry About Claire’s Closing?
If you shop at Claire’s in the United States or Canada, the brand remains open and trading under its new owner. In the UK, the old stores are gone, but a fresh version of the brand is actively returning to high streets. Elsewhere in Europe, local operators have kept parts of the business running.
The short version is that Claire’s the company has survived, even though many individual stores did not. It is a leaner, restructured brand navigating a tough retail market, not a name that has vanished for good.
A Timeline of Claire’s Troubles
The unravelling and partial revival of Claire’s played out across roughly a year, moving from bankruptcy to closures to an unexpected rescue. Laying the key moments out in order makes the twisting story much easier to follow.
| When | What Happened |
| August 2025 | Claire’s filed for bankruptcy in the United States |
| September 2025 | Ames Watson bought the North American business |
| January 2026 | The UK arm went back into administration |
| April 2026 | All UK and Ireland standalone stores closed |
| May 2026 | Julien Jarjoura secured UK naming rights and stores |
| June 2026 | UK store reopenings began under new leadership |
What this sequence shows is a brand that repeatedly came close to the edge yet kept finding buyers willing to bet on its future. The pattern of collapse followed by rescue is exactly why simple yes-or-no answers about Claire’s rarely tell the whole story.
Frequently Asked Questions
Is Claire’s going out of business in 2026?
No. The brand survived bankruptcy and restructuring. While many stores closed, especially in the UK, Claire’s continues to trade in the US and is returning to UK high streets.
Did all Claire’s stores close in the UK?
All standalone UK and Ireland stores closed by late April 2026, but a new operator began reopening around 50 stores from June 2026.
Who owns Claire’s now?
The North American business is owned by Ames Watson Capital, while the UK revival is led by French entrepreneur Julien Jarjoura, and other European regions run under separate owners.
Can I still get my ears pierced at Claire’s?
Yes. Ear piercing remains a core service and is being kept as part of both the North American business and the UK relaunch.
Why did Claire’s file for bankruptcy?
A mix of falling mall traffic, heavy debt, and strong competition from cheaper online retailers pushed the company into bankruptcy in 2025. Rising costs and shifting habits among younger shoppers added further strain until restructuring became unavoidable.


